we are mgdesign, a few professionals of industrial design
that have been working in diverse areas of production, the industry
...or industries
we’re aware
of our very material effect on social living and environment,
familiar with potentials of diverse industries of the world
know capabilities of engineering talent
and excited about what the future may bring
following is a glimpse of our works
hello
‘Aramides’ washing machine for Vestel, Turkey · 2009
30
years
253
products
43
awards
‘FCL crossline laser’ construction tool for Sola, Austria · 2010 | ‘design award’ iF, 2010
‘React’ self darkening sport glasses for Optrel, Switzerland · 2023 | ‘design award’ iF, ‘winner’ Red Dot, 2024
mock-up for self darkening glasses. Optrel, Switzerland · 2022
refrigerator interior for Vestel, Turkey · 2017
PRODUCT
DESIGN
PRODUCT
DESIGN
PRODUCTION
ENGINEERING
PRODUCTION
ENGINEERING
TIME
SAVED
time is precious
throughout the years we developed our scheme to accompany
big production without skipping the details
close collaboration earlier at the design phase
opens room for better products
mgdesign is versatile
concept work for washing machine. Vestel, Turkey · 2016
CMF, ‘React sight 2.0’ ski googles, Optrel, Switzerland · 2022
‘React sight 2.0’ as sported by skier Carlo Janka · Optrel, Switzerland · 2022 (publicity of producer)
rethinking interaction
making enjoyable, good for use products with impact
still, aiming to look simple
influencing the influencers
what product would we like to use for ourselves?
we ask to come up with a good product with impact
‘GO! smart’ for Sola, Austria · 2020 | Eisen Award 2022, Design Award iF 2022
‘GO! magnetic’ for Sola, Austria · 2018 | ‘special mention’ Designpreis Deutschland 2018
in focus
whenever we feel the necessity, we prefer to re-design the components
that make the product, before the product itself
we address the problems that haven’t before
industrial design as an initiator
this requires good communication, team work and close collaboration
however, is often rewarding: know-how, intellectual property,
more means to protect the design
what could be more precise than a thin line could be differing the areas.
we provided the idea, on the producers side this required new tooling,
state of the art innovative CNC painting. Resulting in fun to use,
focus vial for new spirit levels with precise observation.
welding mask for Optrel, Switzerland · 2000
featured in cover of ‘Engineering Design - review of DuPont engineering polymers ’ 2001/3
redesign of a classic in progress for Optrel, Switzerland · in progress
a masterful retouch
it is quite challenging for a technological product in the field of work safety to become a classic
over time and have a long life cycle.
this welding helmet design is a pioneer in the industry and has been on the market for over 25 years.
leading a long companionship
‘GO! smart’ for Sola, Austria · 2020 | Eisen Award 2022, Design Award iF 2022
how robots will blend into society?
an unintrusive approach for a cleaning autonomous robot in public spaces
countertop combination oven for Midea, China · 2015
steam oven for Teka Group | Simeco, Turkey · 2008
brand ID for built-in kitchen appliances, Midea, China · 2016
approving and final test of visual samples before production Vestel, Turkey · 2016
quality control observation software for J W Froehlich machinenfabrik, Germany · 2019
tangible software
complex machinery, big data management and ever advancing functionalities for domestic products changing the roles of operators
a visual curve comparison tool experiment for J W Froehlich machinenfabrik, Germany · 2019
‘cover, protection, safety’ and ‘branding’ engine test bench for J W Froehlich machinenfabrik, Germany · 2021
to develop interface we go further than good graphics
to come up with well designed feedback, alertness, stimuli, input and
tasks in context we are keeping up to date with proceedings
in cognitive ergonomy and psychophysics
we believe this make us a strong collaborator especially in autonomous testing and production machinery, robotics design where there are only a few previous examples
operators as decision makers, and very little new products without a software
empolying expertise for experts
‘Panasonic NA-148VB5’ Vestel production, Turkey · 2012
‘Aramides’ washing machine for Vestel · 2009
‘winner’ Red Dot, ‘design award’ iF, ‘good design’ Design Turkey, ‘design’ ‘ease of use’ + X
CMF work, Vestel washer dryers, Turkey · 2009
contacts
Stuttgart
Mr. Melih Gürleyik
Mr. Seyman Çay
0049.172.872.9733
0090.532.403.7621
sc@mg-design.org
mg@mg-design.org
Fröbel Weg 15, D-70191
© 2025
INDUSTRIAL DESIGN & CONSULTACY
Recaizade C. 14/2, 34716, Kadıköy
Istanbul
who we are
Seyman Çay
Yağmur Güneri
Erdem Aykam
Süleyman Himaki
industrial designer
industrial designer
industrial designer
industrial designer
implementation, AI
advanced rendering
lecturer at OZU
lecturer at OZU
lecturer at ITU
design advisor
advanced surfacing
art direction
IT & communication
concept building & research
illustrative work
Melih Gürleyik
industrial designer
design advisor
advanced rendering
professor at RWU
stemware holder for Vestel, Turkey · 2016
wine glass holder, mock-up for Vestel, Turkey · 2016
program for product planning and segmentation of washing machines. Vestel, Turkey · 2015
marketing approach plan for segment ‘performa’. Vestel, Turkey · 2015
‘Modus’ an approachable features grouping - program aid for wash and rinse cycles. Vestel, Turkey · 2015
concept work and interface design for washing machine. Vestel, Turkey · 2016
clotheswashers, dryers, dishwashers, refrigerators...
big number production demanding intense engineering
are tougher for future alterations
markets will still be demanding new designs and investors need a long living, future proof product line
to make room for future plans, beginning from the very first stage we offer a program design, a designation
this is not just answering the market, this is market construction
we prepare functions list, an ‘aspects code’ to map the properties, proportions and styleguides to come up
products with persona, not just skin deep but also reflected
in operation
good products are part of a bigger picture